Jamaica Tourism Minister Hon. Edmund Bartlett is asking on non-public sector pursuits to take higher benefit of the rising rum tourism area of interest market with the intention to generate greater progress charges in each customer arrivals and earnings for Jamaica, within the post-COVID-19 period.
“Rum tourism is on the rise as a rising variety of vacationers make distilleries and rum festivals central to their vacation itineraries, and Jamaica has a superb rum product – premium manufacturers and historic distilleries. Taking higher benefit of this development will enable us to generate greater progress charges in each customer arrivals and earnings,” mentioned Bartlett.
“It is a chance for us to faucet into that a part of the worldwide market that’s enthusiastic about rum consumption and performs completely into Jamaica’s power as a worldwide chief in premium rums,” he added.
“Down the highway, when the pandemic is behind us and journey restrictions lifted, I wish to see the creation of a thematic rum route that takes guests on a sensory journey to all the island’s distilleries, the place they will immerse themselves in our fascinating rum heritage whereas having fun with our award-winning spirits,” Mr. Bartlett expressed.
Minister Bartlett additionally believes that the rum tourism providing might be marketed as a multi-destination expertise that might enable vacationers to take pleasure in “Havana Membership in Cuba, Mount Homosexual Eclipse Gold in Barbados, and our world-famous Appleton proper right here in Jamaica. The Caribbean is widely known because the birthplace of rum; allow us to use this to our benefit.”
The Minister was talking just lately in the course of the digital launch of the third staging of the Jamaica Rum Competition, which is slated to happen on March 27. Appleton Property will likely be staging the annual occasion in partnership with the Jamaica Vacationer Board (JTB) and the Tourism Enhancement Fund (TEF).
The Jamaica Rum Competition occasion will likely be staged digitally this 12 months, in adherence to COVID-19 protocols and can embrace commerce training seminars, leisure, digital rum excursions and reveals.
“By pivoting to the digital house, we get to share Jamaica’s excellence in rum, meals, artwork and music with a a lot bigger world viewers of rum fans, producers and business professionals. I’m certain many abroad patrons watching on-line will likely be enticed to return right here as quickly as doable for a style of Jamaica’s rum tradition,” mentioned Minister Bartlett.