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Spent Rs 8cr on adverts to bust farm invoice myths: Govt to Rajya Sabha | India Information – Occasions of India

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NEW DELHI: Amid protests towards farm laws, the Centre has spent almost Rs 8 crore on commercials and manufacturing of promotional movies for clarifying contentious points on the legislations ever since these had been enacted in September final yr.
The agriculture ministry on Friday additionally claimed to have consulted states earlier than the promulgation of ordinances and in the course of the interval additionally reached out to Indian diaspora with its “thought of place and helpful data on the farm legal guidelines” via diplomatic missions. These efforts, nevertheless, didn’t value something because it was accomplished as a part of common diplomatic works.
Agriculture minister Narendra Singh Tomar shared this data via his written solutions to totally different Parliament questions on farm legal guidelines in Rajya Sabha.
Responding to a query on expenditure incurred on authorities’s ‘Fantasy-busting on Farm Legal guidelines’ publicity marketing campaign, Tomar mentioned the Bureau of Outreach and Communication (BOC) of the ministry of information and broadcasting had dedicated over Rs 7.25 crore for launch of an commercial on points associated to
farm legal guidelines’ publicity marketing campaign within the nation between September 2020 and January 2021 on behalf of his ministry.
The cash was spent on print commercials via BOC in Hindi, English and regional language newspapers for “clarifications associated to farm legal guidelines together with on fable and realities…”.
As well as, the agriculture ministry had incurred an quantity of round Rs 68 lakh on the manufacturing of three promotional and two instructional movies on farm legal guidelines for its wider publicity via digital media, social media and webinars, among the many farmers and different stakeholders. Apart from, the miscellaneous expenditure of over Rs 1.50 lakh was incurred on growth of creatives for print commercial. Responding to query “whether or not pre-legislative session coverage was adopted by authorities previous to introducing the farm legal guidelines in Parliament”, the minister claimed to have adopted the due process and mentioned, “State governments had been additionally consulted via video conferencing on Could 21, 2020 to acquire suggestions on new authorized framework facilitating barrier-free inter-state and intra-state commerce in agriculture produce to supply option to farmers.”



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