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Royal Enfield’s New App Lets You Customise India’s Most Iconic Motorbikes

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Royal Enfield Make It Yours is a brand new tackle one of many large promoting factors concerning the iconic model’s bikes — their customisability. Royal Enfield bikes are a standard sight on streets and highways throughout India, and the distinct thumping of a Royal Enfield engine could be heard frequently regardless of the place you go. What additionally significantly stands out about Royal Enfield motorbikes is the simplicity and customisability; you may change nearly every part to your liking rapidly, and set the bike up precisely the way you need it. And now, within the age of social distancing, the corporate has rolled out a approach of doing this with out having to step right into a showroom.

‘Make It Yours’ is a instrument just lately launched by Royal Enfield, which helps you to customise, configure and arrange a brand new Royal Enfield bike on-line, and even full the reserving immediately over the Web. The instrument is offered on-line by way of the Royal Enfield web site, in addition to on the corporate’s official app for iOS and Android. I took a take a look at this new motorbike configurator to see the way it works.

The Royal Enfield Interceptor 650 could be customised utilizing the MiY instrument


Select your Royal Enfield bike, equipment, and extra

Though the ‘Make It Yours’ motorbike configurator initially rolled out for less than the Interceptor and Continental GT fashions – at the moment the most costly motorbikes within the firm’s vary – it is now obtainable for 5 of the six motorcycle fashions that are at the moment on sale in India. This consists of the just lately launched Meteor 350, in addition to the favored Traditional 350. The customisation choices range relying on which bike you select, however are typically categorised into three classes – Model, Consolation, and Safety.

Relying on the mannequin, these embody issues like higher seats, oil and gas filler caps, engine and sump guards, silencers, mirrors, and personalisation badges, amongst others. Each bike comes with a inventory configuration with fundamental elements included in the price, and any modifications or additions are chargeable. The entire costs of the equipment, in addition to the general on-road worth for the client’s chosen location are proven in the course of the configuration course of.

All by way of the customisation course of, you may see a 3D mannequin of the bike with the chosen color scheme and equipment. The mannequin zooms in to indicate you precisely how a selected accent will look when chosen, and you may transfer round in all instructions to admire your configuration and make any final minute modifications. You can even calculate the EMIs in the event you select to finance your bike buy.

As soon as you have accomplished your configuration and chosen any guarantee and maintenance-related additions, it can save you it to revisit later, or go forward with the reserving, which can contain a web based cost of a reserving quantity and choosing the seller you need to e book the motorcycle by way of – ideally one near the place you might be. At this stage, your order is shipped to the seller who will contact you to finish the total cost and order, and likewise give you a supply timeline to your location and chosen mannequin.

royal enfield make it yours app Royal Enfield

The app expertise makes use of contact controls, whereas the web site allows you to select between contact or mouse navigation


The web site is nicer, however you may also use a smartphone or pill

There are two methods to entry the ‘Make It Yours’ motorbike configurator, the Make It Yours website or the Royal Enfield app for Android and iOS. Relying on the system and platform you are utilizing, you’ll management the configurator utilizing both mouse/trackpad or contact controls. I personally favored the massive display expertise when utilizing my laptop computer, however navigating utilizing the trackpad was a bit difficult, and the general expertise was sluggish.

Utilizing the app and contact controls was a bit simpler, though at the price of having a a lot smaller display and never with the ability to see the modifications as clearly as on the laptop computer display. Nevertheless, the expertise was as sluggish, with the configurator taking a few seconds to use any modifications and common reply to the touch or click on instructions. It isn’t horrible or unusable by any means, however might undoubtedly do with some enhancements.

Do you have to use the Make It Yours motorbike configurator?

Should you’re seeking to purchase a brand new Royal Enfield motorcycle, then reply is a convincing ‘sure’. It is an effective way to keep away from pointless journeys to the showroom earlier than your full buy, and units you up with all the data you want in an uncomplicated and simple approach. It is a futuristic and immensely user-friendly approach to purchase a brand new motorcycle, if solely held again by a couple of bugs within the system.

Even in the event you do not need to finalise and pay the reserving quantity on-line, it can save you the configuration and consult with that afterward on the showroom, which can prevent time. You may additionally know precisely what you are paying for, making your complete buy course of as clear because it will get. The MiY configurator is a step in the appropriate path for car shopping for, and captures the spirit of Royal Enfield’s customisability in the easiest way potential.

What would be the most enjoyable tech launch of 2021? We mentioned this on Orbital, our weekly know-how podcast, which you’ll be able to subscribe to by way of Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button beneath.

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