Kings XI Punjab right this moment introduced the unveiling of a new brand identity – Punjab Kings – and a emblem which communicates the spirit of Punjab, based on a press assertion launched by PTI. Talking on the brand new model id Satish Menon, CEO, Punjab Kings mentioned, “Punjab Kings is a extra developed model title, and we perceive it was a proper time for us to maneuver concentrate on the core model itself. “The change in model id shouldn’t be about altering our model ethos however celebrating our one-ness as we stand in unit like a household. The brand new emblem honors the liveliness and vibrancy of the model and offers fashionable components, whereas we stand out from remainder of the groups.”
The brand new model title enhances the connection that the workforce has constructed over time with its fan base around the globe and helps it to face out amongst competitors.
The brand new model id is extra up to date and developed, extends to intensify the workforce’s Punjabi provenance. By means of the renewed id, the spirit of Punjab is coming to gentle, infusing vigor and vibrancy whereas sustaining the lengthy legacy by means of the motif, lion.
The model title and monogram, lion, within the workforce’s emblem stand for exuberance. It’s symbolic to the dynamic and distinctive fringe of the workforce, by means of its sharp kinds.
Whereas the colour stands for vibrancy, the roaring lion monogram has been simplified to an iconic rendition which inserts right into a confined area whereas giving all the weather a really fashionable really feel.
Commenting on the event the promoters philosophy of Punjab Kings mentioned, “We’re far more than a workforce, however a household which has come collectively and constructed a join with our followers by means of our relentless arduous work. The brand new model emblem and title are an extension to our timeless spirit of combating towards all odds and celebrating the true spirit of Punjab.”
Aside from the emblem change, the branding components, communication, and messaging have been given a extra simplified and inclusive look.
One of many eight inaugural franchises of the Indian Premier League, Punjab Kings (beforehand Kings XI Punjab) is owned by a consortium of distinguished business figures Ness Wadia, Mohit Burman, Preity G Zinta and Karan Paul.
Primarily based in Chandigarh, Punjab Kings thrives on their combating spirit, coupled with the wholeheartedness and constructive outlook that represents Punjab.
Punjab Kings has all the time adopted their motto – Reside Punjabi, Play Punjabi – and drawn consideration with their never-say-die perspective, entertaining cricket and dedication to sportsmanship.
The model’s infectious character has constructed a powerful affinity with followers as a workforce that strives to offer a world platform for native and upcoming expertise.
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