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India Smartphone Market Declined for the First Time in 2020: IDC

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Following years of development, the smartphone market in India noticed a decline for the primary time in 2020, marking a year-on-year (YoY) decline of 1.7 p.c, in response to a report by Worldwide Information Company (IDC). The market exited 2020 (January to December) at 150 million models shipped. The lockdowns, restrictions, and shutdowns imposed because of the COVID-19 outbreak is cited as the first motive for the dip by the market analysis company. Regardless of exhibiting a unfavourable YoY development in 2020, Chinese language smartphone maker Xiaomi managed to seize essentially the most market share in each This autumn 2020 and 2020 complete.

“Keep-at-home mandates, distant work, distant schooling, journey restrictions, and manufacturing shutdowns led to a sluggish H1’20 (-26 p.c YoY decline), notably impacting 2Q20,” IDC reported on Monday. Nonetheless, regardless of the gradual first half, the Indian smartphone market did handle to get well within the second half when markets steadily started reopening, posting a YoY development of 19 p.c, as per IDC. Client gadgets resembling smartphones, notebooks, and tablets notably noticed a resurgence as extra customers tailored themselves to distant studying, working from residence, and at-home leisure.

IDC famous that 5G smartphone shipments crossed three million in 2020 as Chinese language OEMs rolled out “aggressively-priced” models all year long, Nonetheless, the adoption price was less-than-desired, primarily because of the lack of a correct 5G community and excessive costs of 5G telephones. IDC mentioned that in India, 5G community roll out is anticipated in late 2021 or early 2022.

India’s smartphone market took a notable dip in 2020
Picture Credit score: IDC

When it comes to market shares, IDC reported that Xiaomi led the tables with 27 p.c (12 million models shipped) in This autumn 2020, and the identical share for the entire yr (41 million models). The smartphone large noticed a This autumn YoY development of 12 p.c, nevertheless its general YoY development in 2020 was -6 p.c. Samsung ranked second, with a This autumn 2020 market share of 17 p.c (7.7 million models), however an annual market share of 20 p.c (29.7 million models). Samsung’s general 2020 YoY development was posted at -4 p.c.

Vivo ranked third with 17 p.c This autumn market share (7.6 million models), an 18 p.c annual share (26.7 million models), and 12 p.c general YoY development. Realme took the fourth place with 12 p.c This autumn market share (5.2 million models), 11 p.c annual share (19.2 million models), and 19 p.c general development in 2020. Oppo occupied the fifth berth with 11 p.c This autumn market share, 11 p.c annual share (16.5 million models), and one p.c general development in 2020.


Is LG Wing’s distinctive design alone sufficient to assist it achieve India? We mentioned this on Orbital, our weekly expertise podcast, which you’ll be able to subscribe to through Apple Podcasts, Google Podcasts, or RSS, download the episode, or simply hit the play button under.



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