The Hong Kong Tourism Board (HKTB) introduced as we speak its first world fan-engagement program, “Hong Kong Tremendous Followers,” to speed up its promotional efforts as a part of the post-COVID-19 tourism-recovery plan it has been growing over the previous yr.
At a time of unprecedented restrictions on worldwide journey, and because the world races to roll out vaccines within the hope of resuming normality, the HKTB is harnessing the facility of neighborhood to remind folks why they love Hong Kong and to drum up pleasure about visiting the town as soon as borders reopen.
“The HKTB has been planning forward to organize for the much-anticipated grand invitation to welcome guests again to Hong Kong,” mentioned Dr. YK Pang, Chairman of the HKTB. “The ‘Hong Kong Tremendous Followers’ program is each an necessary, integral component of the HKTB’s restoration plan, and a means for us to indicate our appreciation to the folks whose continued ardour for Hong Kong has maintained top-of-mind consciousness of the town as a world-class journey vacation spot.”
In its newest program, the HKTB has invited Tremendous Followers – folks with an genuine connection to Hong Kong – to participate in unique on-line and offline actions which have been designed to showcase the perfect the town has to supply. As soon as international travel is allowed once more, these Tremendous Followers will probably be invited to discover Hong Kong in all its glory, from heritage sights to hidden native gems and thrilling new happenings and share their experiences with their family and friends. To point out its appreciation, the HKTB will even arrange a sequence of enticing provides and incentives that may be loved by all.
The HKTB has been recruiting Tremendous Followers by invitation in Hong Kong and 20 key markets by means of the HKTB’s worldwide workplaces in Asia, Australasia, Europe, Africa, the Center East, and the Americas. This week noticed the launch of this system’s debut exercise – a digital tour celebrating all the things distinctive about ringing in Chinese language New 12 months in Hong Kong – organized particularly for the very first Tremendous Followers. The journey took members by means of the charismatic neighborhood of Previous City Central to expertise cherished traditions and store for auspicious necessities, whereas having fun with a pre-delivered “Good Fortune Bag” full of fortunate ornaments, festive snacks, and extra from the consolation of their very own houses.
“Because the HKTB continues to leverage the ‘Vacation at Residence’ marketing campaign to encourage the folks of Hong Kong to rediscover our hometown, the ‘Hong Kong Tremendous Followers’ program is the primary main step to re-engage with passionate vacationers throughout the globe,” added Dr. Pang. “As the town’s border begins to reopen, we are going to roll out our ‘Open Home Hong Kong’ marketing campaign to inform the world that Hong Kong is able to embrace guests once more with a group of aggressive journey provides and thrilling in-town experiences.”
For extra details about the Hong Kong Tourism Board, please go to www.discoverhongkong.com.