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Google Strikes Deal With Australian Information Outlet Amid Content material Cost Row

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Australia’s Seven West Media turned the nation’s first main information outlet to strike a licensing cope with Google, as the federal government pushes forward with a regulation that might pressure the Web large to pay media corporations for content material.

At an earnings announcement on Tuesday, Seven, which owns a free-to-air tv community and the primary metro newspaper within the metropolis of Perth, stated it will provide content material for Google’s Information Showcase platform. It didn’t disclose phrases.

The deal exhibits Seven splitting from rivals Information Corp and 9 Leisure which have failed to achieve agreements with Google and as a substitute backed legal guidelines, set to be handed this week, the place the federal government units the web large’s content material charges within the absence of a non-public deal.

To date in Australia, solely specialist on-line publishers and one regional newspaper have struck offers to obtain cost for his or her content material showing on the brand new Google platform which went reside within the nation this month. Exterior Australia, Reuters is amongst information shops with related Google offers.

“The negotiations with Google recognise the worth of high quality and authentic journalism all through the nation and, specifically, in regional areas,” stated Seven West Chairman Kerry Stokes in a press release.

Google’s Australia CEO Mel Silva stated the US firm was “proud to assist authentic, trusted, and high quality journalism” by that includes Seven on its platform.

Final month, Silva informed a parliamentary listening to Google would pull its search engine from Australia if the so-called Information Media Bargaining Code turned regulation. A Google consultant declined to touch upon the impact of the Seven deal.

Hours earlier than Seven revealed its plans, Treasurer Josh Frydenberg informed the Australian Broadcasting Corp he nonetheless deliberate to introduce the legal guidelines, however added: “I feel we’re very near some important industrial offers and, in doing so, that can the rework the home media panorama”.

The way in which the regulation is worded, the federal government solely imposes a negotiator to set charges if the media firm and Google cannot come to an association privately.

A Seven spokesman informed Reuters the corporate nonetheless supported the regulation.

A 9 spokeswoman declined remark, whereas a Information Corp consultant in Australia was not instantly obtainable for remark.

“The indicators are that the Australian authorities and Google are near a compromise,” stated Paul Budde, an impartial media and telecommunications business analyst.

“This enables the federal government to say victory, whereas the injury to Google shall be restricted. Publishers will in a technique or one other be paid for information.”

Seven individually reported a 26.5 p.c leap in underlying revenue for the six months to end-December, helped by sturdy efficiency in its promoting market.

Seven shares jumped as a lot as 10.6 p.c to their highest stage since Could 31, 2019 in early commerce, whereas the broader market was up 0.9 p.c.

© Thomson Reuters 2021

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