Congratulations on the track, How has the response to date been?
Shaan: That is Akriti’s challenge; I personally liked the track with the festive vibe. I’m actually pleased that individuals are loving it.
Akriti: The thought of the track began many months in the past and what time can be higher for it than Durga puja! It’s a really stunning Hindi-Bangla track composed by Suvam Moitra and penned by Manjoy Yadav. Now we have used a very talked-about previous folks track within the traces ‘Komolaye Nito Korein Thomkiya Thomkiya’. The track has been finalised in a really restricted time. It actually occurred so quick that the second we obtained it, we needed to launch it. An important factor is that individuals are personally texting me and sharing their responses to the track. It simply feels fantastic that the aim of our track is being fulfilled, it’s meant to entertain individuals, and is one thing they will get pleasure from throughout the security of their houses.
How was it to shoot post-pandemic?
Shaan: I feel while you do one thing with a number of positivity, all the things simply falls into place. Earlier than taking on the track, I needed to journey to Kolkata for some initiatives there, so I needed to juggle all the things. We had been additionally fearful in regards to the Mumbai monsoon however fortunately, it didn’t rain. Akriti has even used a stay band from Kolkata within the track and in addition featured them within the video, which they deserved to be. You realize, individuals say the period of stay music is over, s to do all this stuff collectively was additionally dangerous, however I feel her coronary heart was in the proper place so all of it went effectively.
Akriti: I feel it’s about the proper individuals coming along with the proper vitality and creating one thing stunning. On the subject of a track, individuals discuss views. However greater than views, these unbiased artistes ought to attain the hearts of the viewers… that’s extra vital.
Shaan: I wish to add that there’s this idea of views on YouTube; the variety of views decides the destiny of the track. There are a lot of methods to get views however most significantly, the track ought to attain individuals. Likewise, at instances I’ve seen songs with 200-300 million views however no overview, so it speaks rather a lot; I imagine it’s not vital. Even my mates from the fraternity referred to as me after listening to the track. Sonu Nigam instructed me, ‘Hey, it’s an superior track’ on Insta.
What about your Durga puja plans for this yr?
Akriti: There isn’t a pandal occurring in Mumbai…
If not for the pandemic…
Akriti: All artistes normally journey throughout Navratri and Durga puja. If I am dwelling, I am going out with my non-Bengali mates, all dressed up, and eat yummy meals on the pandals. I’m a Bengali by coronary heart. The chef at my home is Bengali, so it’s going to be correct vegetarian Bengali meals, like mochar (banana flower) chop and all.
Shaan: For this yr’s puja, I’ve completed some work–one with Vikram Ghosh and one other with Mahalaxmi Iyer–these will probably be launched throughout Durga puja, together with one other Bengali track with composer Indrajeet Dasgupta. So, though I’m not in Calcutta this yr, one way or the other these songs, together with ‘Thomkiya Thomkiya’ will maintain my presence within the metropolis.
Choose one–Navratri or Durga Puja?
Akriti: Why cannot we’ve each?
Shaan: Each! My spouse is Punjabi-Gujrati so to impress her I used to play dandiya and my fingers had been all smashed! (Laughs) Now that we’re married we have a good time each Durga Puja and Navratri.
Akriti: I am a Punjabi and I can have a good time any pageant from Eid to Pongal, particularly by way of meals!
Share one fond reminiscence from the making of the track…
Akriti: I had two appears to be like within the video and Shaan had a flight early within the night, so he needed to depart by afternoon. We considered taking pictures his parts first, however then it wasn’t syncing with your complete plan. We had been simply fascinated by methods to make the day shoot appear to be night time. So we patched issues up by taking pictures completely different scenes right here and there. Later, we modified the placement solely. Such on the spot selections had been additionally taken through the shoot and it turned out effectively.
The track has revived an previous folks track. How vital do you suppose it’s to maintain reinventing it for the brand new generations?
Akriti: We, as musicians, have a accountability in direction of the content material we put out. I can use my social media platforms irresponsibly with random abusive content material or odd movies that may truly garner me extra views, however as artistes, we’ve to make use of our artwork sensibly. For instance, the form of music my sisters do may be very completely different from what I do. I feel music must be the extension of our personalities and we should always carry again issues that deserve extra gentle proper now. Our track may be a small step to declutter this.
Shaan: What Akriti stated makes numerous sense! You’ll be able to’t erase one thing as soon as it’s there. You’ve been socially, morally, and ethically answerable for no matter we put on the market. Undoubtedly, it needs to be entertaining and enjoyable, it can’t be simply preachy; no one likes it, together with us. However in case you make it borderline non-musical or mindless, it’s possible you’ll get the views or traction however for the unsuitable causes. It’s simple to turn out to be a meme, it will get you views and individuals are comfortable with it however that’s not what we would like.