Smartphone model Xiaomi has introduced that it is altering its branding for its premium vary of units which incorporates smartphones and TVs. The corporate has introduced that its Mi collection of units will now have a brand new “Xiaomi” emblem as a substitute of the ‘Mi’ emblem. It expects to unify its world model presence and shut the notion hole between the model with the brand new emblem.
There will likely be two distinct product collection beneath the guardian company brand– Xiaomi and Redmi. Whereas Redmi branded merchandise will goal the reasonably priced section, Xiaomi-branded units will likely be premium. The naming conference — Xiaomi and Redmi — will even be utilized throughout each manufacturers’ TV, Laptop computer, and IoT choices.
“As a consumer-centric model, our focus has at all times been on bringing new and progressive expertise throughout segments that cater to the customers evolving wants. We’ve got been receiving a wonderful response for our premium product vary from customers and Xiaomi followers. Based on CounterPoint in Might 2021, Xiaomi India captured ~14% market share within the 20K-45K class. This empowered us to push the boundaries of expertise and innovation additional to raise the patron expertise,” mentioned Jaskaran Singh Kapany, Head of Advertising, Xiaomi India.
Having mentioned that, Xiaomi’s company branding will proceed to be represented by the “Mi” emblem. The corporate earlier this 12 months had launched some modifications to its company emblem, adopting a softer, rounder contour on the corners of the beforehand squared emblem, together with a redesigned “Mi” typography.